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Gammal 2010-07-02, 09:47   #8
eddieh
 
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Nets intimidating Knicks

As the New York Knicks and New Jersey Nets battled to sign LeBron James(notes) in formal sit-downs with the free-agent star, a nasty feud unfolded over a bold Nets marketing campaign that targeted the shadows of Madison Square Garden.

Knicks owner Jim Dolan was so angry over a bigger-than-life 227-foot billboard of Nets owners Jay-Z and Russian billionaire Mikhail Prokhorov on the Eighth Avenue side of the Garden that sources say Dolan called Jay-Z and declared the mural was “intimidating to his employees.”

The billboard shows Prokhorov and Jay-Z standing next to each other with the words “The Blueprint for Greatness” across the image.

The Nets are moving to Newark, N.J., for the 2010-11 season and have targeted 2013 to move into a new Brooklyn arena. Prokhorov has declared one of his missions as owner will be to turn Knicks fans into Nets fans. The Russian billionaire has infused a swagger in the Nets organization and it’s clear the franchise is willing to take on the neighboring Knicks on every front possible
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